Saturday, March 22, 2008

The Costco Connection

One of my favorite companies has a great small business magazine. Costco and its Costco Connection. This magazine has it all. They have small business tips, advice and trends. They have targeted ads for cool Costco products. They have 65-70 pages of great info. This is not a AAA magazine with a bunch of fluff. Costco will highlight a particular product in their magazine and explain why it is a great value- examples in the past are their apple pies and their pizzas. Most magazines like this go straight into my circular file- not Costco's.

Costco has a really neat company. If you ever get a chance to see the special that one of the major networks did a few years back, then take an hour and tune in. Their CEO limits his income to something like 9 times the lowest salaried employee at Costco. I believe the starting pay is around $17 per hour, and their employees customer service tells me that the starting rate is $17 per hour. If a line develops its like a team of firefighters slide down the polls and begin opening new lanes or scanning items for those waiting. The employees who sample products act as if each sale will make or break their paycheck.

We patronize this company even though their prices are higher than Sam's Club. It's much more organized, with better customer service and better quality products.

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